But look again at those brands. What do you actually see on the sneaker? A swoosh. What is on the back of the iPhone? A bitten apple. What does the red can rely on? The dynamic Spencerian script—which is actually a figurative element, not just letters.
But how do you classify a squiggle? How do you protect a shape? And crucially, how do you search for prior art when the mark isn’t made of letters? But look again at those brands
Here is why the Reference Guide is a game-changer: But look again at those brands