And so, as the sun sets over the Río de la Plata and the city’s lights flicker on, the screen in a small living room in Rosario glows with the latest Pack Amate original—a tale of love, loss, and redemption. Somewhere, Agustina watches that same scene, a soft smile crossing her lips, knowing that the story she started all those years ago is still being written—by countless voices, across countless screens—forever moving, forever alive.
Conexión 2020 debuted in April 2020 and quickly became a cultural touchstone. Its poignant storytelling, coupled with the authenticity of actors filming themselves in their own homes, resonated deeply with audiences craving connection. The series broke streaming records in Argentina, Mexico, Colombia, and even reached a sizable viewership in Spain. Pornhub - Agustina Rey - 34 videos Pack - Amate...
One of the first projects to emerge from the Lab was , a documentary series following the lives of Quechua weavers in the Peruvian highlands. The series won the Amelia Award for Social Impact in 2016 and was broadcast in over 30 countries, raising both awareness and funds for local cooperatives. And so, as the sun sets over the
Prologue: A Dream in Buenos Aires The summer of 2004 was a humid, electric August in Buenos Aires. The city’s streets pulsed with the rhythm of tango, the chatter of street vendors, and the constant hum of traffic that seemed to echo the heartbeat of a nation in transition. In a cramped second‑floor apartment overlooking the bustling Avenida Corrientes, a 23‑year‑old university student named Agustina Rey hunched over a battered laptop, her fingertips dancing across the keyboard as she typed the opening lines of a screenplay she’d been nursing for months. Its poignant storytelling, coupled with the authenticity of
The story she was writing was not about love or war; it was about a young woman from a modest barrio who discovers a hidden talent for making people laugh. It was a comedy‑drama that would later become the seed of something far larger: a new kind of media company that would challenge the status quo of Argentine entertainment. After graduating with a degree in Communications, Agustina took a job as a production assistant at a local television station. The work was grueling—long hours, low pay, endless coffee—but it offered her a backstage pass to the world she’d always wanted to shape. She learned how sets were built, how editors coaxed stories out of raw footage, and most importantly, how decisions were made about which stories got airtime.
The name was a playful mash‑up: “Pack” signified a curated bundle of content, while “Amate” (Spanish for “love”) reflected the company’s mission to create media that audiences would love and cherish. Their logo, a stylized heart made of film reels, would later become an iconic symbol on streaming devices across Latin America. Pack Amate’s debut project was a low‑budget web series titled Risas de Barrio (Laughs of the Neighborhood). The series followed Clara , a young woman who discovers she can turn everyday mishaps into viral comedy sketches. The show was shot entirely on smartphones, edited on free software, and uploaded to a fledgling video‑sharing platform called VozPop .