Marketing Management Philip Kotler Link

So manage not the sell, but trust. Build systems that from need adjust. For in the end, the only P Is People —and the bridge to We . “Marketing management is not the art of finding clever ways to dispose of what you make. It is the science and soul of making what you can truly dispose of—into hands that will thank you for it.”

But Kotler turns the lens around, A deeper truth is quickly found: The product is not yours to keep, It’s born the moment customers speak. Marketing Management Philip Kotler

Product : Not the thing you make, But hunger stilled or sleep’s ache. Price : A whisper of the worth Of problems solved on this cold earth. So manage not the sell, but trust