2024 — Mama Awards

In a shocking moment, (G)I-DLE won Best Female Group , breaking the long-standing dominance of the "Big 4" agencies. The show also saw a special performance by IVE’s Yujin and Lee Young-ji , and a rare appearance by JYP Entertainment founder J.Y. Park , who delivered a viral meme-worthy collaboration with a holographic AI version of himself.

The 2024 MAMA Awards (Mnet Asian Music Awards), held on November 21-23 at the Dolby Theatre in Los Angeles and the Kyocera Dome in Osaka, marked a pivotal moment for K-pop and Asian music. Expanding its global footprint, the ceremony celebrated a year of record-breaking achievements, emotional reunions, and groundbreaking stage production. MAMA Awards 2024

The night belonged to SEVENTEEN , who took home the prestigious Album of the Year (for 17 Is Right Here ) and Artist of the Year , cementing their status as industry leaders. Jungkook of BTS dominated with three grand prizes, including Song of the Year for “Standing Next to You,” while rookie sensation ZEROBASEONE won Best New Male Artist . In a shocking moment, (G)I-DLE won Best Female