Ben Settle - Email Players 1 - 15 Apr 2026

Most marketers tell you to go where it’s easy — small niches, low competition.

I recently re-read issues of Email Players . And while most newsletters feel fluffy or recycled, these issues are dense with contrarian gold. Ben Settle - Email Players 1 - 15

Most marketers are terrified of this. Settle calls that fear “the sound of money being left on the table.” Most marketers tell you to go where it’s

If your emails don’t make someone unsubscribe every week, you’re writing for the middle. And the middle doesn’t buy. 2. The “No List-Building” List-Building (Issue #3) This one broke my brain at first. Most marketers are terrified of this

If you’ve been in the email marketing world for more than five minutes, you’ve heard the name .

It’s for anyone ready to admit that maybe — just maybe — the reason their emails don’t work isn’t the algorithm.

Stop obsessing over conversion rates. Start obsessing over “screenshot and send to a colleague” rates. 3. The “Inbox Interruptus” Pattern (Issue #5) Issues #5–7 cover what Settle calls the “Inbox Interruptus” pattern — his framework for writing emails that get opened even when people are busy.